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Frost CRM

We wanted to build an end-to-end solution for small business owners that combines CRM, email campaigns, accounting, and some other businessy functionality. So, we built this: Frost CRM, because it’s cool.

Key Points

The Heart Warming Story of Frost CRM

Originally, Grawlabs was founded because of the idea we had for Frost CRM. We are a bunch of nerdy engineers with a shared passion for technology and using it to help solve problems.

As the company evolved, our offerings evolved, but Frost CRM stays very close to our hearts, and we still dedicate a substantial amount of time and brain resources to the continuous improvement of the system. It has been in development since 2016, with lots of lessons learned (and I mean LOTS), we still strive to make it better every day.

We’re gonna use this opportunity to give a shoutout to our community who’s been along for the ride: YOU ALL ROCK (you know who you are).

So yeah, talk to us about this awesome system, it’ll make your life easier, without breaking the bank.

The Challenge

We set out to do the impossible: make a system that everyone can use, for just about any function in running a business, but it needs to be simple, easy to use, flexible, reliable, a few other adjectives, and (really importantly) affordable.

The Result

Three years of testing, going back to the drawing board, redesigning, re-evaluating, drinking way too much coffee, rebuilding, re-releasing, holding our breath, and making small steps towards our goal. We learned what not to use, do, or think, and that there is such a thing as horribly bad I-wish-I-never-thought-of-this ideas. Today we’re really happy we kept at it (thanks Mr Edison), and we’re really excited to share this with you: a simple to use, customisable, powerful software solution we are proud to put our name on.


Very Patient Beta Users

Regina Hobbs


Marlene du Plessis
Dorran Bekker
Annika du Plessis
Christo de Witt

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